Whew! After weeks of toil and frustration, I have settled on a logo for new in nippon. I hope you like it! I wanted to keep the logo simple while trying an Asian theme by utilizing a few of my new favorite design elements.
I really love the organic shape of the ginkgo leaf.
When we were visiting the oldest ginkgo tree in Japan earlier this spring, I was inspired by the simple, yet identifiable shape of the leaf. I brought back a leaf from the tree to use as a design inspiration. The color I chose is from the Pantone Fall 2011 color report, the color is Pantone 14 – 0740 . I found this color is similar to the yellow hue of the ginkgo leaf during the fall.
In addition, I worked in the circle as a tribute to my host country taking the circle element from their flag. The circle represents the East and also since the shape represents the rising sun I felt that it could also signify the hope of a new beginning and the optimism I feel about the future!
Please let me know if you like the new logo!